Internet marketing sounds like a new term to many people, but it has actually been around almost as long as the internet itself. Any business that has a website is probably already familiar with this. For those of you that don’t know what this type of marketing is or why it is so vital, especially in today’s economy, pull up a chair and read on.
What is Internet Marketing
There are many aspects to this type of marketing strategy; to begin with anything you do online that has your company’s name attached to it is internet marketing. Whether you are simply sending out an email with your business website address in the signature, commenting on interesting posts you are reading online or signing up for some type of service that asks for your URL, you are marketing your business. Computers today and the software that goes into them are so sophisticated that they can track these website addresses and that in turn gives your website’s information to the search engines. Ok, that part might be a bit more technical than you are interested in, but the point is these are all tactics used by marketers to get your company’s name out there. But there is much more that goes into it.
When you hire a professional to market your business for you one of the first things they will probably do, and if they don’t you should question who you hired, is set up accounts at the social media sites lite twitter and bookmarking sites like StumbleUpon. Again, these are tools on the internet that help build your brand identity. With social media the goal is to build up relationships. This is really no different than the concept of joining your local Chamber of Commerce only on a much wider scale. The same conversations you would have at a networking event are the ones you should be having on these social media sites. You want to engage in conversation, not hit people over the head with your product; some people call this “schmoozing.”
Why Internet Marketing Is So Important
Here’s the deal, there are billions of people floating around the World Wide Web, and if you aren’t taking advantage of the access you have to them, you are missing out on one of the best marketing platforms out there. I’m not saying you should ignore traditional marketing for your business, after all it is tried and true. However, internet marketing has the ability to help leveling the playing field between you and the big guns out there. People on twitter are just as likely to listen to what you have to say as they are to Wal-Mart. On top of that, many of these marketing avenues are free, so why wouldn’t you at least try them? Creating a website is just the first step, making the most of your website by using it to market your business has really become a must. I’ve mentioned a few of the ways you can market your company and business through the internet, please feel free to leave me your thoughts and suggestions on avenues for marketing I may have left off.