Tag Archives: Internet Marketing

Internet Marketing for Multiple Clients

For those of us that work in the consulting world, internet marketing for multiple clients can pose a particular challenge as well as some benefits. With the explosion of social media over the past year or two, it is a given that you will market your clients via websites like twitter and Stumbleupon. Of course, we all still reach for that brass ring; massive hits through search engine queries, but nowadays it has become more and more likely that a good chunk of your blog traffic will come from social media as well. This is where it can get messy, because if you are working for several clients, you have to try and find a way to represent them individually.

One of the reasons I love twitter so much is the fact that you can set up more than one account, which makes internet marketing for each client relatively easy. I say relatively because it can get quit confusing and time consuming to bounce back and forth between each account and keep track of each set of followers you have. The problem comes in when other social media sites you are utilizing such as Stumbleupon, only allow you one account. Now you can try and set up different accounts for each of your clients, but I’ve been hearing that Stumbleupon sees that as a big no, no and will ban you from the site if they notice different acccounts with the same ISP address. And given the fact that I have acheived very good blog traffic through Stumbleupon, I don’t want to do anything that will get me banned. Oh, and you’re also not supposed to stumble your own articles, so that’s where building up a good relationship with your friends on this site comes in because they will submit them for you.

Finally, my biggest issue with internet marketing for multiple clients is the lack of consistancy. This may just be the clients I work with, but I’m finding that they get very excited to start the process and want me to post several articles a week, but after a month or so their interest begins to fade. What many clients don’t understand is that marketing through social media, or any new media for that matter, is not a quarentee of huge sales and that it can take quit a while to build your brand image and reputation on the internet. I know the most active people on twitter are aware of this because it is a big topic of discussion. One of the main things internet marketers focus on is blog traffic, and this doesn’t happen overnite. But, if a client is willing to be patient the rewards can be immeasurable and result in thousands of hits to their blog or website a day.

I’ve been doing the internet marketing thing in one form or another for the past four years, and to be honest, I’ve been seriously considering giving up on the consulting jobs and thinking it may be time to find a permanent home. Of course, in today’s economy that is nearly impossible to find. That being said, I’m interested in what you all think and have to say. Do you consult? If so, how do you handle multiple clients, and which social media sites do you utilize the most. Are you frustrated with consulting? What are you ideas, suggestions and questions? Please leave a comment and let me know what you think.

Internet Marketing Through Twitter

Twitter is all the rage, but it is fairly new so many people aren’t sure how best to utilize this form of social media for maximum internet marketing opportunities. In a nutshell, twitter is a platform for website owners or bloggers to befriend each other and keep up with what’s going on with them. This is basically the technological way to network, and has become a must in the business world.

The way it works is you follow people you are interested in hearing from or about, and who you think are best to market your product or business to. But, keep in mind that this is social media; key word being social, so you don’t want to just dump all your latest blog posts on them, you want to interact with them. You are only allotted 140 spaces so your “tweets,” which is what your messages are called, are limited. This has been a major plus for many users, as they don’t have to read through a bunch of drivel. On twitter, you have to get to the point and fast. You can also reply to tweets others on twitter are posting, or send them a direct message that only they will see. This is how you build up the networking relationships that are vital in internet marketing.

In fact, there’s been a great deal of articles on how Twitter can be used for marketing purposes and I think most of them can be condensed to the simple aim of tracking and directing attention. Twitter allows you to monitor how influencers think or feel, and hopefully you get feedback through blog comments as well. Twitter isn’t the only form of social media, but it is the hottest one going right now. So, what are the biggest benefits to using twitter?

Personal Branding. This is what I mean by getting attention and directing it. Social media is one of the best ways to get your brand into the public arena, and it’s free! If you want to get a new blog or website noticed, this is really the fastest route to take.

 

Driving traffic to your site. Twitter can be used to get traffic to your websites, blogs or the sites of friends. Not only will new followers check out your site to find out more about you, they will also begin to respond to your tweets by clicking on the links you provide to them. One note here; make sure that the content you are tweeting about is useful in some way. Nothing will annoy the twitter community more than what’s called “link dumping,” or thinking automated responses are great ways to market your blog. But, if you or somebody you know has a blog post that you feel will inform, entertain or cause people to think, by all means share it with your followers.

 

Managing Your Business. Because you only see the tweets of those you are following, and vice versa, companies can use twitter as a business platform. Sign your employees up, and you can send out messages to them through this system easier and faster than even through emails.

 

Keep in touch with clients and customers. There’s a system called the Twitter Feed, which allows you to send tweets directly to those who sign up for your feed. This is a great way to utilize your client data base and market your company to people that are already interested in you.

 

There are many more benefits to twitter, but you really have to go on and found out for yourself. If you have a website or blog, if you want free and powerful avenues to utilize internet marketing and if you have a business you want to promote, social media has become the best way to go about it. How about you? How do you use twitter? Have I left any important information out? Please leave your comments, suggestions or questions and let’s learn together

 

Why Your Business Needs Internet Marketing

Internet marketing sounds like a new term to many people, but it has actually been around almost as long as the internet itself. Any business that has a website is probably already familiar with this. For those of you that don’t know what this type of marketing is or why it is so vital, especially in today’s economy, pull up a chair and read on.

What is Internet Marketing

There are many aspects to this type of marketing strategy; to begin with anything you do online that has your company’s name attached to it is internet marketing. Whether you are simply sending out an email with your business website address in the signature, commenting on interesting posts you are reading online or signing up for some type of service that asks for your URL, you are marketing your business. Computers today and the software that goes into them are so sophisticated that they can track these website addresses and that in turn gives your website’s information to the search engines. Ok, that part might be a bit more technical than you are interested in, but the point is these are all tactics used by marketers to get your company’s name out there.  But there is much more that goes into it.

When you hire a professional to market your business for you one of the first things they will probably do, and if they don’t you should question who you hired, is set up accounts at the social media sites lite twitter and bookmarking sites like StumbleUpon. Again, these are tools on the internet that help build your brand identity. With social media the goal is to build up relationships. This is really no different than the concept of joining your local Chamber of Commerce only on a much wider scale. The same conversations you would have at a networking event are the ones you should be having on these social media sites. You want to engage in conversation, not hit people over the head with your product; some people call this “schmoozing.”

Why Internet Marketing Is So Important

Here’s the deal, there are billions of people floating around the World Wide Web, and if you aren’t taking advantage of the access you have to them, you are missing out on one of the best marketing platforms out there. I’m not saying you should ignore traditional marketing for your business, after all it is tried and true. However, internet marketing has the ability to help leveling the playing field between you and the big guns out there. People on twitter are just as likely to listen to what you have to say as they are to Wal-Mart. On top of that, many of these marketing avenues are free, so why wouldn’t you at least try them? Creating a website is just the first step, making the most of your website by using it to market your business has really become a must. I’ve mentioned a few of the ways you can market your company and business through the internet, please feel free to leave me your thoughts and suggestions on avenues for marketing I may have left off.