Tag Archives: twitter

Internet Marketing for Multiple Clients

For those of us that work in the consulting world, internet marketing for multiple clients can pose a particular challenge as well as some benefits. With the explosion of social media over the past year or two, it is a given that you will market your clients via websites like twitter and Stumbleupon. Of course, we all still reach for that brass ring; massive hits through search engine queries, but nowadays it has become more and more likely that a good chunk of your blog traffic will come from social media as well. This is where it can get messy, because if you are working for several clients, you have to try and find a way to represent them individually.

One of the reasons I love twitter so much is the fact that you can set up more than one account, which makes internet marketing for each client relatively easy. I say relatively because it can get quit confusing and time consuming to bounce back and forth between each account and keep track of each set of followers you have. The problem comes in when other social media sites you are utilizing such as Stumbleupon, only allow you one account. Now you can try and set up different accounts for each of your clients, but I’ve been hearing that Stumbleupon sees that as a big no, no and will ban you from the site if they notice different acccounts with the same ISP address. And given the fact that I have acheived very good blog traffic through Stumbleupon, I don’t want to do anything that will get me banned. Oh, and you’re also not supposed to stumble your own articles, so that’s where building up a good relationship with your friends on this site comes in because they will submit them for you.

Finally, my biggest issue with internet marketing for multiple clients is the lack of consistancy. This may just be the clients I work with, but I’m finding that they get very excited to start the process and want me to post several articles a week, but after a month or so their interest begins to fade. What many clients don’t understand is that marketing through social media, or any new media for that matter, is not a quarentee of huge sales and that it can take quit a while to build your brand image and reputation on the internet. I know the most active people on twitter are aware of this because it is a big topic of discussion. One of the main things internet marketers focus on is blog traffic, and this doesn’t happen overnite. But, if a client is willing to be patient the rewards can be immeasurable and result in thousands of hits to their blog or website a day.

I’ve been doing the internet marketing thing in one form or another for the past four years, and to be honest, I’ve been seriously considering giving up on the consulting jobs and thinking it may be time to find a permanent home. Of course, in today’s economy that is nearly impossible to find. That being said, I’m interested in what you all think and have to say. Do you consult? If so, how do you handle multiple clients, and which social media sites do you utilize the most. Are you frustrated with consulting? What are you ideas, suggestions and questions? Please leave a comment and let me know what you think.

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The Power of Social Media

The power of social media continues to amaze and delight me. I was on twitter today, and asked my followers what advice they had on email marketing campaigns-my client wants to launch one next month. Within a matter of five minutes, I had six replies with helpful advice and people offering to send me information. That, my friends, is the real power social media has on any blogger. Heck, you don’t even have to have a blog to interact on twitter. So this got me thinking, what else can social media have the power to help you with?

Social Media Helps You Market Your Business

OK, this one might be a no-brainer, as that’s probably the one most people think of. But there’s more to it than you may think. I don’t just mean sites like twitter providing a platform for you to throw your latest link out and get a response. I mean there are some very experienced people out there, and they can help give you guidance and advice on the best ways to market your blog or business, and you get this help for free! You also get opportunities to be a guest blogger on other people’s sites, which not only raises your credibility, but also, provides yet another place for people to find you. Social Media is also a great way of getting exposure for your name, or the name of your business.

Social Media Gets Your Business Exposure

You don’t have to shove your blog down people’s throats to get this exposure either. Every time you make a tweet, or stumble a post or get on Facebook, or whatever social media site you’re on, your name comes up on the screen for everybody to see. My client uses his company’s name as his ID. I use a version of my own name, not Jberry Marketing, but since I’m a consultant, I wanted my own name to be known. You may not think posting, or tweeting, about what you did today is a valuable marketing tool, but if somebody starts to care about you on a personal level, they are much more likely to visit your blog or business; at least to check it out, it nothing else. Social media can also be a powerfull tool in helping those less fortunate than you.

Social Media is an Excellent Organizing Tool

Right now on twitter, Danny Brown and Suze Muse (pardon me if I’ve left anybody off) are promoting a charity that they came up with and organized called  the 12k for 12k challenge, I have provided the link here so that you can check out this worthwhile cause for yourself. But my point is that they have never even met in person. They have done all this work via social media. I also heard stories over the holidays about people on social media sites that organized groups of people to go down to local food banks to donate food. Again, most of these people never met in person, they just saw a message on the social media site they were on and decided to respond.

There is no doubt that social media is very powerful in terms of marketing, especially when you are talking about blogs. But there is so much more to it than that. I am just beginning to learn all that it can help me with. What about you? How has social media made a powerful impact on your life?

I’ve added the 12for12 challenge link to my blogroll on the right,  for those of you that would like more information.

Internet Marketing Through Twitter

Twitter is all the rage, but it is fairly new so many people aren’t sure how best to utilize this form of social media for maximum internet marketing opportunities. In a nutshell, twitter is a platform for website owners or bloggers to befriend each other and keep up with what’s going on with them. This is basically the technological way to network, and has become a must in the business world.

The way it works is you follow people you are interested in hearing from or about, and who you think are best to market your product or business to. But, keep in mind that this is social media; key word being social, so you don’t want to just dump all your latest blog posts on them, you want to interact with them. You are only allotted 140 spaces so your “tweets,” which is what your messages are called, are limited. This has been a major plus for many users, as they don’t have to read through a bunch of drivel. On twitter, you have to get to the point and fast. You can also reply to tweets others on twitter are posting, or send them a direct message that only they will see. This is how you build up the networking relationships that are vital in internet marketing.

In fact, there’s been a great deal of articles on how Twitter can be used for marketing purposes and I think most of them can be condensed to the simple aim of tracking and directing attention. Twitter allows you to monitor how influencers think or feel, and hopefully you get feedback through blog comments as well. Twitter isn’t the only form of social media, but it is the hottest one going right now. So, what are the biggest benefits to using twitter?

Personal Branding. This is what I mean by getting attention and directing it. Social media is one of the best ways to get your brand into the public arena, and it’s free! If you want to get a new blog or website noticed, this is really the fastest route to take.

 

Driving traffic to your site. Twitter can be used to get traffic to your websites, blogs or the sites of friends. Not only will new followers check out your site to find out more about you, they will also begin to respond to your tweets by clicking on the links you provide to them. One note here; make sure that the content you are tweeting about is useful in some way. Nothing will annoy the twitter community more than what’s called “link dumping,” or thinking automated responses are great ways to market your blog. But, if you or somebody you know has a blog post that you feel will inform, entertain or cause people to think, by all means share it with your followers.

 

Managing Your Business. Because you only see the tweets of those you are following, and vice versa, companies can use twitter as a business platform. Sign your employees up, and you can send out messages to them through this system easier and faster than even through emails.

 

Keep in touch with clients and customers. There’s a system called the Twitter Feed, which allows you to send tweets directly to those who sign up for your feed. This is a great way to utilize your client data base and market your company to people that are already interested in you.

 

There are many more benefits to twitter, but you really have to go on and found out for yourself. If you have a website or blog, if you want free and powerful avenues to utilize internet marketing and if you have a business you want to promote, social media has become the best way to go about it. How about you? How do you use twitter? Have I left any important information out? Please leave your comments, suggestions or questions and let’s learn together