Keywords are an important part of web content development. While social media is starting to compete in the area of blog traffic, it is still vital to ensure you are grabbing the attention of the all-mighty search engines. Being new to blogging myself, I have done a fair amount of research into what keywords are, why they are important and how they help get your blog more traffic; and here are a few of the things I found out.
What is a keyword?
A keyword is a word, or phrase, that you incorporate into your blog post. It must be a relevant word; meaning, you don’t want to just pepper a word like Google throughout a post that has nothing to do with them just because it gets a lot of hits from the search engines. To begin with, the search engines will pick up on this and give your blog a lower ranking, which puts you lower on the list that pops up when you type in a search question or term. Secondly, the readers that find you through irrelevant keywords will get annoyed that they wasted time clicking to your post, when the web content you have provided has nothing to do with what they are looking for. If you aren’t sure which words to use to get your blog more traffic, there are many free tools available that will help you with this. One such tool is word tracker. You just type in the word you are thinking of using, and it will give you the number of hits it has received that day. This brings me to another point; just because a certain word got a lot of traffic one day, doesn’t necessarily mean it will get the same amount everyday. That being said, it is a good indication of how popular the word is. You can also try asking the people you follow on twitter, or other social media sites. I have found them to be a great resource, and the diversity of ideas out there gives you a much broader knowledge-base to work with.
How do I work keywords into my web content?
This is where good writing comes in. You want to use the keywords a fair amount throughout your blog post, but you want it to flow and seem as if they naturally go there. Never, and I repeat never, sacrifice quality content simply to get more traffic. It may work in the short run, but eventually people will not see you as credible or knowledgeable, and that spells death to any blogger. There is a lot of competition in the area of search engines, and getting loyal readers is the most important way I can think of to market yourself or your business. The web content you produce should be helpful, entertaining and/or thought-provoking to the people that take the time to check it out. Some of the research I found suggested that your keywords should make up approximately 3%-6% of your blog post. That number should be easy enough to achieve without cramming these specific words down your reader’s throats. If you aren’t sure how to do this, check out some of the blog articles that people post on social media sites like StumbleUpon. There are many great writers out there, and I believe in following the example of those who are already successful.
I have also found that keywords, or at least the main one for the particular blog post you are writing, should be incorporated into your title as well. Again, don’t sacrifice quality to do this. I believe it is far better to leave them out, if you can’t come up with a good title with them. This is just a few of the things I have learned so far. Search engine optimization has a lot of aspects to it, and keywords are just one component. What have you found out about the importance of keywords? How often do you use them throughout a blog post? Do you think your web content suffers from trying to stuff them in, or are you able to make them flow. Please share your thoughts,questions and suggestions, by leaving a comment.
Marketing Your Blog Through Comments
Marketing your blog is vital, if you want to get as many people as possible to hear what you have to say. There are a lot of different ways to go about doing that, but one of the easiest and most effective ways to market your blog is through comments. I’m not talking about the blog comments left on your post, I’m talking about the comments you leave on other people’s blogs. You can also do this on many websites as well. The more the better, but there are some things you should think about when using this marketing approach.
Find Websites or Blogs in Your Niche
When you start utilizing the website to find blog posts or articles to leave comments on, try typing keywords into google that match your niche, or interests. It isn’t much fun reading through a bunch of posts that bore you to tears, and besides, there are so many blogs out there that you are bound to find plenty that truly interest you. And if marketing is your goal, you’ll find much more success on blogs or websites that are talking about the same topic you do. One of the goals here is to grab attention and interest with your comments so that other readers will want to check you out. If your comment provides new ideas, insights or even controversy, people are more likley to click on your name and pop over to your blog to see what you are all about.
Leave Blog Comments That are Sincere and Honest
I do not advocate commenting just for the sake of marketing, I am emphasizing how it can help you market your blog. One of the worst things you can do when leaving a comment is spam (by this I mean leaving your URl or advertising your services) a blog or website. Besides many bloggers moderate their comments and wouldn’t approve anything like that anyway, so it’s just a waste of time. Only leave a comment on a blog, if you feel you have something to add to the conversation, even if you just want to tell them how their post has educated or helped you. Sincerity and honesty are hard to fake, and if the blogger or other readers really think you’re providing something of value, they will consider you much more credible, and in my opinion, credibility is the cornerstone to any good marketing campaign.
Keep Up With Responses to Your Blog Comments
The key to marketing through blog comments is starting a conversation and networking with other people in your field. Leaving one comment and forgetting all about it after that, negates the work you put into the original comment. Most blogs allow you to sign up to get emails if there is a response to your comment, I suggest you take advantage of this. It’s a great way to build those business relationships and learn a lot about your industry as well. Another plus to this is that, in many cases, leaving comments on other people’s blogs will enhance your chances of getting comments on yours. You’re putting your name out there and marketing who you are, what you do, and the service or product you provide, so people will start to recognize your name. That being said, it can take quit a while to get a lot of comments on your own blog. In fact Chris Brogan wrote a great post about blog comments that talks about how do deal with that.
Marketing your blog is part of what all bloggers should do. There is a lot of different ways to go about it, but I have found this one of the best, easiest, most educational ways to to this; besides it’s fun getting to know people this way. What do you think about marketing your blog through comments? Has it worked well for you? Do you support other methods of marketing you feel work better? Why not leave me a comment, and tell me what you think?
Posted in Blogging, Internet Marketing
Tagged blog, blog comments, Blogging, marketing, marketing your blog through comments, website