Internet Marketing for Multiple Clients

For those of us that work in the consulting world, internet marketing for multiple clients can pose a particular challenge as well as some benefits. With the explosion of social media over the past year or two, it is a given that you will market your clients via websites like twitter and Stumbleupon. Of course, we all still reach for that brass ring; massive hits through search engine queries, but nowadays it has become more and more likely that a good chunk of your blog traffic will come from social media as well. This is where it can get messy, because if you are working for several clients, you have to try and find a way to represent them individually.

One of the reasons I love twitter so much is the fact that you can set up more than one account, which makes internet marketing for each client relatively easy. I say relatively because it can get quit confusing and time consuming to bounce back and forth between each account and keep track of each set of followers you have. The problem comes in when other social media sites you are utilizing such as Stumbleupon, only allow you one account. Now you can try and set up different accounts for each of your clients, but I’ve been hearing that Stumbleupon sees that as a big no, no and will ban you from the site if they notice different acccounts with the same ISP address. And given the fact that I have acheived very good blog traffic through Stumbleupon, I don’t want to do anything that will get me banned. Oh, and you’re also not supposed to stumble your own articles, so that’s where building up a good relationship with your friends on this site comes in because they will submit them for you.

Finally, my biggest issue with internet marketing for multiple clients is the lack of consistancy. This may just be the clients I work with, but I’m finding that they get very excited to start the process and want me to post several articles a week, but after a month or so their interest begins to fade. What many clients don’t understand is that marketing through social media, or any new media for that matter, is not a quarentee of huge sales and that it can take quit a while to build your brand image and reputation on the internet. I know the most active people on twitter are aware of this because it is a big topic of discussion. One of the main things internet marketers focus on is blog traffic, and this doesn’t happen overnite. But, if a client is willing to be patient the rewards can be immeasurable and result in thousands of hits to their blog or website a day.

I’ve been doing the internet marketing thing in one form or another for the past four years, and to be honest, I’ve been seriously considering giving up on the consulting jobs and thinking it may be time to find a permanent home. Of course, in today’s economy that is nearly impossible to find. That being said, I’m interested in what you all think and have to say. Do you consult? If so, how do you handle multiple clients, and which social media sites do you utilize the most. Are you frustrated with consulting? What are you ideas, suggestions and questions? Please leave a comment and let me know what you think.

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Keying In To The Proper Keywords For Your Blog

Keywords are an important part of web content development. While social media is starting to compete in the area of blog traffic, it is still vital to ensure you are grabbing the attention of the all-mighty search engines. Being new to blogging myself, I have done a fair amount of research into what keywords are, why they are important and how they help get your blog more traffic; and here are a few of the things I found out.

What is a keyword?

A keyword is a word, or phrase, that you incorporate into your blog post. It must be a relevant word; meaning, you don’t want to just pepper a word like Google throughout a post that has nothing to do with them just because it gets a lot of hits from the search engines. To begin with, the search engines will pick up on this and give your blog a lower ranking, which puts you lower on the list that pops up when you type in a search question or term. Secondly, the readers that find you through irrelevant keywords will get annoyed that they wasted time clicking to your post, when the web content you have provided has nothing to do with what they are looking for. If you aren’t sure which words to use to get your blog more traffic, there are many free tools available that will help you with this. One such tool is word tracker. You just type in the word you are thinking of using, and it will give you the number of hits it has received that day. This brings me to another point; just because a certain word got a lot of traffic one day, doesn’t necessarily mean it will get the same amount everyday. That being said, it is a good indication of how popular the word is. You can also try asking the people you follow on twitter, or other social media sites. I have found them to be a great resource, and the diversity of ideas out there gives you a much broader knowledge-base to work with.

How do I work keywords into my web content?

This is where good writing comes in. You want to use the keywords a fair amount throughout your blog post, but you want it to flow and seem as if they naturally go there. Never, and I repeat never, sacrifice quality content simply to get more traffic. It may work in the short run, but eventually people will not see you as credible or knowledgeable, and that spells death to any blogger. There is a lot of competition in the area of search engines, and getting loyal readers is the most important way I can think of to market yourself or your business. The web content you produce should be helpful, entertaining and/or thought-provoking to the people that take the time to check it out. Some of the research I found suggested that your keywords should make up approximately 3%-6% of your blog post. That number should be easy enough to achieve without cramming these specific words down your reader’s throats. If you aren’t sure how to do this, check out some of the blog articles that people post on social media sites like StumbleUpon. There are many great writers out there, and I believe in following the example of those who are already successful.

I have also found that keywords, or at least the main one for the particular blog post you are writing, should be incorporated into your title as well. Again, don’t sacrifice quality to do this. I believe it is far better to leave them out, if you can’t come up with a good title with them. This is just a few of the things I have learned so far. Search engine optimization has a lot of aspects to it, and keywords are just one component. What have you found out about the importance of keywords? How often do you use them throughout a blog post? Do you think your web content suffers from trying to stuff them in, or are you able to make them flow. Please share your thoughts,questions and suggestions, by leaving a comment.

Link Your Way to More Blog Traffic

Providing an outside link, or two, or three, or four, can help you drive more traffic to your blog. There are several reasons for this, which include: improved internet visibility through spider crawls from search engines, more networking opportunities, heightened credibility and reciprocal links to your blog, just to name a few.

One of the things search engines do when crawling through the internet to find new information is to look for links. Now I’m no IT expert, so I don’t know exactly how this works (please feel free to educate me if you know), but I do know that having outside links in your blog posts helps get them recognized; and in the highly competitive world of blogging, you need every advantage you can get. By the way, providing a link to another blog may help you in getting links back to yours, and those links help get you more blog traffic as well.

When looking for different blogs to link to, I suggest finding the most credible bloggers you can. Not only will this help give your readers the best information out there, it will raise your credibility as well. Your readers will be much more likely to return to your blog because they know you are a resource for them, even if it means directing them to another site. Providing a link to another blog also opens up networking opportunities that you will be hard-pressed to find elsewhere.

When I link to another blog, I am starting a relationship with somebody else in my field. Normally these bloggers will click over to my blog to check me out, and leave me a comment that provides me with much more insight into the subject I wrote about. Because the internet is so vast, it’s often difficult to build these important relationships otherwise. Keep in mind that you want to provide quality links to your readers; ones that relate to what you’re writing about and ones that truly give them something that can help them.

Getting more blog traffic is one of the main goals of any blogger on the internet. And, this is one of the best ways I have found to acheive that goal. What are your thoughts on this? Do you agree, disagree? Have you found better ways of getting more traffic to your blog? Leave me a comment, and let me know.