Category Archives: Social Media

The Power of Social Media

The power of social media continues to amaze and delight me. I was on twitter today, and asked my followers what advice they had on email marketing campaigns-my client wants to launch one next month. Within a matter of five minutes, I had six replies with helpful advice and people offering to send me information. That, my friends, is the real power social media has on any blogger. Heck, you don’t even have to have a blog to interact on twitter. So this got me thinking, what else can social media have the power to help you with?

Social Media Helps You Market Your Business

OK, this one might be a no-brainer, as that’s probably the one most people think of. But there’s more to it than you may think. I don’t just mean sites like twitter providing a platform for you to throw your latest link out and get a response. I mean there are some very experienced people out there, and they can help give you guidance and advice on the best ways to market your blog or business, and you get this help for free! You also get opportunities to be a guest blogger on other people’s sites, which not only raises your credibility, but also, provides yet another place for people to find you. Social Media is also a great way of getting exposure for your name, or the name of your business.

Social Media Gets Your Business Exposure

You don’t have to shove your blog down people’s throats to get this exposure either. Every time you make a tweet, or stumble a post or get on Facebook, or whatever social media site you’re on, your name comes up on the screen for everybody to see. My client uses his company’s name as his ID. I use a version of my own name, not Jberry Marketing, but since I’m a consultant, I wanted my own name to be known. You may not think posting, or tweeting, about what you did today is a valuable marketing tool, but if somebody starts to care about you on a personal level, they are much more likely to visit your blog or business; at least to check it out, it nothing else. Social media can also be a powerfull tool in helping those less fortunate than you.

Social Media is an Excellent Organizing Tool

Right now on twitter, Danny Brown and Suze Muse (pardon me if I’ve left anybody off) are promoting a charity that they came up with and organized called  the 12k for 12k challenge, I have provided the link here so that you can check out this worthwhile cause for yourself. But my point is that they have never even met in person. They have done all this work via social media. I also heard stories over the holidays about people on social media sites that organized groups of people to go down to local food banks to donate food. Again, most of these people never met in person, they just saw a message on the social media site they were on and decided to respond.

There is no doubt that social media is very powerful in terms of marketing, especially when you are talking about blogs. But there is so much more to it than that. I am just beginning to learn all that it can help me with. What about you? How has social media made a powerful impact on your life?

I’ve added the 12for12 challenge link to my blogroll on the right,  for those of you that would like more information.

How StumbleUpon Drives More Traffic to Your Blog

One of my clients has been urging me to join StumbleUpon. According to him, it has been one of the best tools he’s found for driving traffic to his website-and he recently started a blog that has gotten more traffic as well. With his high recommendation, I decided to check up on what StumbleUpon is and how it works. One of the first things I realized was that it had enormous potential in generating brand exposure through the internet, as well as traffic. So here are some of the things I discovered.

What is Stumble Upon?

Stumble Upon is a social website which allows its users a new way to experience the Internet. The way it works is that members compile a list of favorites, which are articles from websites, blog posts and anything else you can find on the internet. This makes it much easier for other members to find helpful, informative, entertaining or thought-provoking things to read. Unlike Google or other search engines, you don’t have to type in keywords or searches, you simply click on one of the categories on StumbleUpon’s homepage, and you can find all sorts of good stuff. Once you become a member, you can than start to compile your own list of favorites, which you do by voting thumbs up or thumbs down.

How Does StumbleUpon Drive Traffic to my Website or Blog?

Because StumbleUpon has millions of members, you get a lot more exposure. Now this point is important, you don’t want to stumble your own stuff, that’s a big no-no on this website. But you can, however, stumble articles of friends you have on other social networking sites or the ones you start to add on StumbleUpon. When they see that you’ve been adding their stuff, they will want to check out your website or blog and, if your content is good, do the same for you. I say this in every post, but remember this is about networking. You are building relationships that can help you learn and grow, so adding other’s stuff is a good thing. But don’t stumble an article just because you know somebody, you want to make sure it’s quality content. Providing other StumbleUpon member quality articles gives you more credibility.

Now the way you will get more traffic from StumbleUpon is by getting as many members to add your blog posts as one of their favorites. It’s kind of like that old shampoo commercial; I told two friends, and they told two friends, and so on, and so on…get it; the more people who have submitted your website or the articles on it as a favorite, the more people who see your content and click to your site for more.

What Kind of Blog Posts Should I Be Adding to my Favorites?

This is entirely up to you, but I would advice that you stick to your niche or topic. Let’s take my boss who owns a website development company as an example. He stumbles articles on web design, technology, business and web traffic. You see how these all fit together? That isn’t to say you can’t add favorites to your StumbleUpon account that are completely off topic, it’s just that your best bet for driving traffic to your blog is to get other’s in that field to link to you or add them to their favorites. This will get your StumbleUpon page more visits, because they are interested in reading the same stuff you do.

These are just a few of the things I’ve learned about how StumbleUpon drives traffic to your blog. I have only started my research process on this, so I will add more detailed info as I get it. What about you? What piece of advice do you have to share about how sites on the internet like StumbleUpon can help build traffic?

Internet Marketing Through Twitter

Twitter is all the rage, but it is fairly new so many people aren’t sure how best to utilize this form of social media for maximum internet marketing opportunities. In a nutshell, twitter is a platform for website owners or bloggers to befriend each other and keep up with what’s going on with them. This is basically the technological way to network, and has become a must in the business world.

The way it works is you follow people you are interested in hearing from or about, and who you think are best to market your product or business to. But, keep in mind that this is social media; key word being social, so you don’t want to just dump all your latest blog posts on them, you want to interact with them. You are only allotted 140 spaces so your “tweets,” which is what your messages are called, are limited. This has been a major plus for many users, as they don’t have to read through a bunch of drivel. On twitter, you have to get to the point and fast. You can also reply to tweets others on twitter are posting, or send them a direct message that only they will see. This is how you build up the networking relationships that are vital in internet marketing.

In fact, there’s been a great deal of articles on how Twitter can be used for marketing purposes and I think most of them can be condensed to the simple aim of tracking and directing attention. Twitter allows you to monitor how influencers think or feel, and hopefully you get feedback through blog comments as well. Twitter isn’t the only form of social media, but it is the hottest one going right now. So, what are the biggest benefits to using twitter?

Personal Branding. This is what I mean by getting attention and directing it. Social media is one of the best ways to get your brand into the public arena, and it’s free! If you want to get a new blog or website noticed, this is really the fastest route to take.

 

Driving traffic to your site. Twitter can be used to get traffic to your websites, blogs or the sites of friends. Not only will new followers check out your site to find out more about you, they will also begin to respond to your tweets by clicking on the links you provide to them. One note here; make sure that the content you are tweeting about is useful in some way. Nothing will annoy the twitter community more than what’s called “link dumping,” or thinking automated responses are great ways to market your blog. But, if you or somebody you know has a blog post that you feel will inform, entertain or cause people to think, by all means share it with your followers.

 

Managing Your Business. Because you only see the tweets of those you are following, and vice versa, companies can use twitter as a business platform. Sign your employees up, and you can send out messages to them through this system easier and faster than even through emails.

 

Keep in touch with clients and customers. There’s a system called the Twitter Feed, which allows you to send tweets directly to those who sign up for your feed. This is a great way to utilize your client data base and market your company to people that are already interested in you.

 

There are many more benefits to twitter, but you really have to go on and found out for yourself. If you have a website or blog, if you want free and powerful avenues to utilize internet marketing and if you have a business you want to promote, social media has become the best way to go about it. How about you? How do you use twitter? Have I left any important information out? Please leave your comments, suggestions or questions and let’s learn together

 

What is Social Media

What is social media? If you are somebody who blogs a lot, loves reading blogs or has a website, you probably already know the answer to this question. But, as I’ve recently discovered, there are many businesses that are in the dark when it comes to this phenomenon. In fact, several friends of mine have told me that the high-powered companies they work  for are beginning to ak what a “tweet” is.

That, however, is about to change. In a New York Times article Vindu Goel said, “the venerable Wall Street Journal will activate a revamped version of its Web site, WSJ.com, early Tuesday morning,” and  “one aspect of the redesign is radical, and if it’s successful, it could provide lessons for other news organizations trying to build deeper connections with their readers: New community features will allow WSJ.com’s million or so paid online subscribers to comment on every story, pose their own discussion questions, e-mail one another and set up profiles that will allow others to see what they’re doing on the site.” That, my friends, is social media. But it isn’t just news outlets that are starting to take notice, businesses of all kinds are jumping aboard, especially any business that has a website or blog.

Search Engine Watch defines social media as “a category of wesites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.” So in case you haven’t noticed, Facebook aint just for kids anymore, it’s serious business. In fact, anybody that has a website or blog that promotes their product and/or services is missing out on free marketing opportunities, if they aren’t engaged in social media forums.

Besides the social media sites mentioned above, there is also twitter and stumbleupon . The basic idea is the same for all of them, sharing information and promoting your business website or blog, but they work in slightly different ways. I will go into more detail about each one in upcoming posts. For now the important thing is to learn what you can about social media and figure out how to utilize it to your advantage.

This article has just skimmed the surface, so if  i’ve left any important information out, or you have insight to share, please leave a comment and tell me what you have to say.